Taking verse 10 as an organizing analogy for Proverbs 18, this chapter presents a ‘tale of two towers’ in wisdom literature terms.  Will the foundation and framework of our lives be built on the attributes of God, or upon the shifting sands of foolishness? The answer hinges on the object of our soul’s attention.  Is it the character and renown, that is the NAME, of the Lord that we build our lives upon, or is our priority concern our own name?  There was an ancient tower built by a wicked generation seeking to make themselves a name rather than finding refuge in the Lord.  It didn’t go so well for them (Gen 11).  Heeding Prov 18 will keep us from making the same mistake.